Ever since I purchased this for my son, brushing his teeth in the morning and in the evening has been a joy. It's simple and his mouth and teeth are clean when he's done. The vibrations are soft as well. I thought because he is only a year old, he would not like it and would throw it down due to it being electric, but boy did he shock me! You have to invest into this product for your toddler or if you have toddlers in your family that give their parents a hard time brushing their teeth.